Disney Princess, additionally referred to as the Princess Line,[2] is a media franchise and toy-line owned by The Walt Disney Firm. Created by Disney Client Merchandise chairman Andy Mooney, the franchise incorporates a line-up of fictional feminine protagonists who’ve appeared in varied Disney franchises.

The franchise doesn’t embody all princess characters from the entire of Disney-owned media, however fairly refers to pick out particular characters from the corporate’s animated movies and collection. The 12 characters within the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida, and Moana.

The franchise has launched dolls, sing-along movies, attire, magnificence merchandise, residence decor, toys and quite a lot of different merchandise that includes a few of the Disney Princesses.[3] Licensees for the franchise embody Glidden (wall paint), Stride Ceremony (sparkly footwear), Hasbro (video games and dolls), and Fisher-Value (plastic collectible figurines).[4]