Aaj Tak does a reality check on Delhi roads of under-18 year school children driving bikes and other vehicles, putting their own lives and others’ lives at risk. Recently, Delhi was shocked by the Mercedes hit-and-run case in which a man was killed after being hit by a speeding Mercedes driven by a teenager. However, it seems parents have not yet learnt the lesson.
AAJ TAK was launched in December 2000 as a 24-hour Hindi news channel, which covers India with insight, courage and plenty of local flavour. Within six months of its launch, AAJ TAK emerged as India’s number one news channel. And within eleven months, it was awarded the best news channel by the India Television Academy. Two years on, it bagged the Indian Television academy’s award for being “The Best News Channel” again, and added the RAPA award for “Best Advertising Campaign”. Beginning with an impressive connectivity of 5.2 million homes at the time of launch, AAJ TAK today boasts of a reach of over 30 million homes and a channel share of more than 55% among the news channels. Its unique style of passionate story telling and live coverage has become its hallmark.