Loom Bands are the latest craze.

The Shimmer n Sparkle range from Character Options is great fun for girls of all ages.

The Cra-Z-Loom Bracelet Maker is the ultimate rubber band bracelet maker. The latex free rubber bands can make awesome colorful bracelets to wear and share.

The Shimmer n Sparkle Ultimate Body Art & Gem Sticker Studio

The Shimmer and Sparkle Designer Nail & Tattoo Set

Filmed by Clubit TV at The London Toy Fair 2014